A: First and foremost, it's built with the needs of the end user (the salesperson) in mind. When we looked at many of the other systems on the market today, it became clear that most systems ask a lot of the rep, but don't give all that much back in return. A lot of reps spend a big chunk of their day on "tool time" -- logging calls, logging emails, and managing data -- which eats into the amount of time they actually spend selling. We want to fix this.A second high-level theme you'll see us continue to build off of -- we believe there is a huge disparity in the amount of information on prospects and customers that is available, and what many sales folks have surfaced to them at the right time, in the right place.Many CRM systems really only reflect the data about a prospect or customer that is manually entered in. Our vision for Workplex CRM is for it to be "aware" of the world beyond just what a sales rep or account manager enters in about a prospect or customer.

A: The core CRM functionality of Workplex CRM is and will always be free for everyone to use. When you start using Workplex CRM, you will find some free trials of premium features spread around the tool, but these aren't core CRM features -- they are features aimed at helping you sell better and faster. Our goal is to have a big base of companies using Workplex CRM for free forever, and to offer useful premium features that integrate well with the CRM.